Fatema, M., M. A. K. Azad, and N. Fatema. “Impact of Dimensions of Brand Equity in Purchasing Financial Products: An Empirical Study on Islami Bank Bangladesh Limited”. Asian Accounting and Auditing Advancement, vol. 5, no. 1, Dec. 2014, pp. 29-40, doi:10.18034/4ajournal.v5i1.29.