FATEMA, M.; AZAD, M. A. K.; FATEMA, N. Impact of Dimensions of Brand Equity in Purchasing Financial Products: An Empirical Study on Islami Bank Bangladesh Limited. Asian Accounting and Auditing Advancement, [S. l.], v. 5, n. 1, p. 29–40, 2014. DOI: 10.18034/4ajournal.v5i1.29. Disponível em: https://4ajournal.com/article/view/29. Acesso em: 17 feb. 2026.